DMleadgen
3cb8d3cb3f
- Schema.org JSON-LD templates (product, event, local-business, faq) - Brand, UI, SEO, and decision guide rules - Working code snippets (vendor-card, schema-inject, deploy-webhook) - JSON schemas for project config validation - Client presets (slc-bride, default) - Self-update protocol with changelog tracking Made-with: Cursor
115 lines
2.7 KiB
Markdown
115 lines
2.7 KiB
Markdown
# SEO Rules
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## Internal Linking
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### Link Patterns
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- Link to relevant vendor/category pages from content
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- Use descriptive anchor text (avoid "click here")
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- Link to related services/products where contextually relevant
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- Maximum 100 internal links per page
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### URL Structure
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- Use kebab-case for URLs: `/vendors/wedding-photography`
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- Include location where relevant: `/venues/salt-lake-city/hotels`
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- Avoid query parameters for canonical content
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### Anchor Text Guidelines
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- Include target keywords naturally
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- Match the linked page's primary topic
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- Keep under 60 characters
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- Examples:
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- Good: "wedding photography packages"
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- Bad: "click here for more info"
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---
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## Alt Text
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### Format
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```
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[Subject] + [Context/Action] + [Relevance to page content]
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```
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### Examples
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- Product image: "White wedding dress with lace details at Salt Lake Bride bridal expo"
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- Vendor photo: "Portrait of wedding photographer Sarah Smith at outdoor ceremony"
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- Venue image: "Mountain view ceremony space at The Grand America Hotel Salt Lake City"
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### Rules
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1. Be descriptive but concise (125 characters max)
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2. Include relevant keywords naturally
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3. Don't start with "Image of" or "Picture of"
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4. Describe what's visible, not decorative elements
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5. For decorative images, use empty alt=""
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---
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## Meta Descriptions
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### Format
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- 150-160 characters
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- Include primary keyword near beginning
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- Include call-to-action when appropriate
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- Match page content accurately
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### Template
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```
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Discover {{SERVICE}} in {{LOCATION}}. {{UNIQUE_VALUE_PROPOSITION}}. Browse {{COUNT}} options on {{SITE_NAME}}.
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```
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---
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## Schema Markup
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### Required Schemas by Page Type
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| Page Type | Required Schema |
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|-----------|----------------|
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| Vendor listing | LocalBusiness |
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| Product page | Product |
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| Event page | Event |
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| FAQ page | FAQPage |
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| Article | Article |
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| Homepage | Organization + WebSite |
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### Implementation
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- Use JSON-LD format in `<head>`
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- Include all required properties
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- Validate with Google Rich Results Test
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---
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## Heading Hierarchy
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### Rules
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1. One H1 per page (main page title)
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2. H2 for major sections
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3. H3 for subsections
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4. Never skip heading levels
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5. Include keywords naturally in headings
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### Example Structure
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```
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H1: Wedding Photographers in Salt Lake City
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H2: Top Rated Photographers
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H3: Portrait Photography
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H3: Documentary Style
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H2: How to Choose Your Photographer
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H3: Budget Considerations
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H3: Style Matching
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```
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---
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## Image Optimization
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### Technical Requirements
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- Format: WebP with JPEG fallback
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- Max file size: 200KB for hero, 100KB for thumbnails
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- Use responsive images with srcset
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- Lazy load images below the fold
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### Naming Convention
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```
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[category]-[subject]-[detail]-[location].webp
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Example: venue-ballroom-crystal-chandeliers-salt-lake-city.webp
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```
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