61 lines
1.8 KiB
Markdown
61 lines
1.8 KiB
Markdown
# Rocky Public Copy Guardrails
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This guide applies to customer-facing copy in `app/` and `components/`.
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## Voice
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- Sound like a strong local vending company.
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- Lead with customer outcomes: service, speed, support, placement, reliability.
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- Keep it plainspoken, confident, and easy to scan.
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- Write like Rocky Mountain Vending is talking to a business owner, property manager, school, or office admin.
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## Do Say
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- What we do
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- Who it is for
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- What happens next
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- How quickly we respond
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- Why businesses trust Rocky
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Examples:
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- `Tell us what you need and our team will follow up quickly.`
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- `Need service, moving help, or machine sales support? We’re here to help.`
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- `Share your location details and we’ll recommend the right machine mix.`
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## Never Say
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Do not let customer-facing copy explain the website, UI, or refactor work.
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Avoid phrases like:
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- `rest of the site`
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- `design system`
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- `presentation`
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- `shell`
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- `dedicated page`
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- `intake`
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- `handoff`
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- `path`
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- `popup`
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- `embed`
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- `this page now`
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- `consistent service experience`
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- `best next step`
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- `fuller request`
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- `fuller intake`
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## Before / After
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- Bad: `We built this page to feel like the rest of the site: clear, calm, and easy to scan.`
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- Good: `See why Utah businesses trust Rocky Mountain Vending for dependable service and support.`
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- Bad: `Open the Rocky placement popup and we’ll follow up within one business day.`
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- Good: `Tell us about your location and we’ll follow up within one business day.`
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- Bad: `This page now matches the rest of the site instead of feeling like a separate design system.`
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- Good: `Browse the machines we use, the features we prioritize, and the support that comes with every installation.`
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## Review Rule
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If a sentence explains how the site is organized instead of why a customer should care, rewrite it.
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