diff --git a/convex/crm.ts b/convex/crm.ts
index b16a59fa..401f8183 100644
--- a/convex/crm.ts
+++ b/convex/crm.ts
@@ -147,6 +147,88 @@ function matchesSearch(values: Array<string | undefined>, search: string) {
   return haystack.includes(search)
 }
 
+function normalizeConversationStatus(value?: string) {
+  const normalized = String(value || "")
+    .trim()
+    .toLowerCase()
+
+  if (!normalized) {
+    return "open"
+  }
+
+  if (
+    [
+      "closed",
+      "completed",
+      "complete",
+      "ended",
+      "resolved",
+      "done",
+    ].includes(normalized)
+  ) {
+    return "closed"
+  }
+
+  if (
+    [
+      "archived",
+      "spam",
+      "blocked",
+      "blacklisted",
+      "do_not_contact",
+      "dnd",
+    ].includes(normalized)
+  ) {
+    return "archived"
+  }
+
+  return "open"
+}
+
+function normalizeConversationDirection(value?: string) {
+  const normalized = String(value || "")
+    .trim()
+    .toLowerCase()
+
+  if (normalized === "inbound") {
+    return "inbound"
+  }
+
+  if (normalized === "outbound") {
+    return "outbound"
+  }
+
+  return "mixed"
+}
+
+function normalizeRecordingStatus(value?: string) {
+  const normalized = String(value || "")
+    .trim()
+    .toLowerCase()
+
+  if (!normalized) {
+    return "pending"
+  }
+
+  if (["completed", "complete", "ready", "available"].includes(normalized)) {
+    return "completed"
+  }
+
+  if (["starting", "queued"].includes(normalized)) {
+    return "starting"
+  }
+
+  if (["recording", "in_progress", "processing"].includes(normalized)) {
+    return "recording"
+  }
+
+  if (["failed", "error"].includes(normalized)) {
+    return "failed"
+  }
+
+  return "pending"
+}
+
 async function buildContactTimeline(ctx, contactId) {
   const conversations = await ctx.db
     .query("conversations")
@@ -449,8 +531,8 @@ export const importConversation = mutation({
       channel:
         payload.channel === "SMS" || payload.type === "sms" ? "sms" : "call",
       source: `${args.provider}:mirror`,
-      status: payload.status || "open",
-      direction: payload.direction || "mixed",
+      status: normalizeConversationStatus(payload.status),
+      direction: normalizeConversationDirection(payload.direction),
       startedAt:
         typeof payload.dateAdded === "string"
           ? new Date(payload.dateAdded).getTime()
@@ -525,8 +607,8 @@ export const importMessage = mutation({
             ? "call"
             : "unknown",
       source: `${args.provider}:mirror`,
-      status: "open",
-      direction: payload.direction || "mixed",
+      status: normalizeConversationStatus(payload.conversationStatus),
+      direction: normalizeConversationDirection(payload.direction),
       startedAt:
         typeof payload.dateAdded === "string"
           ? new Date(payload.dateAdded).getTime()
@@ -605,7 +687,7 @@ export const importRecording = mutation({
       channel: "call",
       source: `${args.provider}:mirror`,
       status: "closed",
-      direction: payload.direction || "mixed",
+      direction: normalizeConversationDirection(payload.direction),
       startedAt:
         typeof payload.createdAt === "string"
           ? new Date(payload.createdAt).getTime()
@@ -624,7 +706,7 @@ export const importRecording = mutation({
       source: `${args.provider}:mirror`,
       recordingId: payload.recordingId || payload.id || args.entityId,
       recordingUrl: payload.recordingUrl,
-      recordingStatus: payload.recordingStatus || "completed",
+      recordingStatus: normalizeRecordingStatus(payload.recordingStatus),
       transcriptionText: payload.transcript,
       durationMs:
         typeof payload.durationMs === "number"
@@ -883,7 +965,7 @@ export const runGhlMirror = action({
         entityId: "contacts",
         cursor: contactsCursor,
         status: "synced",
-        error: undefined,
+        error: "",
         metadata: JSON.stringify({
           imported: summary.contacts,
           pages: contactsPages,
@@ -958,7 +1040,7 @@ export const runGhlMirror = action({
         entityId: "conversations",
         cursor: conversationCursors.Call || conversationCursors.SMS,
         status: "synced",
-        error: undefined,
+        error: "",
         metadata: JSON.stringify({
           imported: summary.conversations,
           cursors: conversationCursors,
@@ -1021,7 +1103,7 @@ export const runGhlMirror = action({
         entityId: "messages",
         cursor: messageCursors.Call || messageCursors.SMS,
         status: "synced",
-        error: undefined,
+        error: "",
         metadata: JSON.stringify({
           imported: summary.messages,
           cursors: messageCursors,
@@ -1082,7 +1164,7 @@ export const runGhlMirror = action({
         entityId: "recordings",
         cursor: String(nextPage),
         status: "synced",
-        error: undefined,
+        error: "",
         metadata: JSON.stringify({
           imported: summary.recordings,
           nextPage,
@@ -1107,7 +1189,9 @@ export const runGhlMirror = action({
         entityType: "reconcile",
         entityId: "reconcile",
         status: reconcile.mismatches?.length ? "mismatch" : "reconciled",
-        error: undefined,
+        error: reconcile.mismatches?.length
+          ? "Some mirrored records are missing locally."
+          : "",
         metadata: JSON.stringify({
           checked: reconcile.checked,
           mismatches: reconcile.mismatches || [],