diff --git a/app/[...slug]/page.tsx b/app/[...slug]/page.tsx
index 1d7f0345..dd955ae2 100644
--- a/app/[...slug]/page.tsx
+++ b/app/[...slug]/page.tsx
@@ -354,7 +354,7 @@ function renderLocationPage(locationData: any, locationSlug: string) {
                 Open the Rocky placement popup and we'll follow up within one business day with the best next step for your location.
               </p>
               <div className="mt-6 flex flex-col items-center gap-3">
-                <GetFreeMachineCta buttonLabel="Open Free Placement Form" />
+                <GetFreeMachineCta buttonLabel="Get Free Placement" />
                 <a
                   href={businessConfig.publicCallUrl}
                   className="inline-flex min-h-11 items-center justify-center rounded-full border border-border bg-white px-4 text-sm font-medium text-foreground transition hover:border-primary/40 hover:text-primary"
diff --git a/app/service-areas/page.tsx b/app/service-areas/page.tsx
index 6d565d50..243005d5 100644
--- a/app/service-areas/page.tsx
+++ b/app/service-areas/page.tsx
@@ -134,7 +134,7 @@ export default function ServiceAreasPage() {
                 <Phone className="h-5 w-5 text-primary" />
                 {businessConfig.phone}
               </a>
-              <p className="mt-2 text-sm text-muted-foreground">We&apos;ll confirm delivery range, support availability, and the best intake path for your location.</p>
+              <p className="mt-2 text-sm text-muted-foreground">Tell us where you&apos;re located and we&apos;ll let you know what service looks like in your area.</p>
             </PublicInset>
             <GetFreeMachineCta buttonLabel="Request a Free Machine" className="h-11 px-5" />
           </div>
diff --git a/app/services/repairs/page.tsx b/app/services/repairs/page.tsx
index c32d285e..913f6eae 100644
--- a/app/services/repairs/page.tsx
+++ b/app/services/repairs/page.tsx
@@ -394,7 +394,7 @@ export default async function RepairsPage() {
                   Request Service
                 </h3>
                 <p className="text-muted-foreground">
-                  Use the native Rocky intake below for repairs, diagnostics, or virtual support.
+                  Tell us what your machine is doing and our team will help you figure out the fastest next step.
                 </p>
               </div>
               <PublicSurface className="space-y-6 p-5 md:p-7">
diff --git a/app/vending-machines-[location]/page.tsx b/app/vending-machines-[location]/page.tsx
index fd544a83..90a40042 100644
--- a/app/vending-machines-[location]/page.tsx
+++ b/app/vending-machines-[location]/page.tsx
@@ -359,7 +359,7 @@ export default async function LocationPage({ params }: LocationPageProps) {
                 and any site constraints so our team can recommend the right setup.
               </PublicInset>
               <div className="flex flex-col items-center gap-3">
-                <GetFreeMachineCta buttonLabel="Open Free Placement Form" />
+                <GetFreeMachineCta buttonLabel="Get Free Placement" />
                 <a
                   href={businessConfig.publicCallUrl}
                   className="inline-flex min-h-11 items-center justify-center rounded-full border border-border bg-white px-4 text-sm font-medium text-foreground transition hover:border-primary/40 hover:text-primary"
diff --git a/app/vending-machines/machines-for-sale/page.tsx b/app/vending-machines/machines-for-sale/page.tsx
index 5bd84248..d4194d7f 100644
--- a/app/vending-machines/machines-for-sale/page.tsx
+++ b/app/vending-machines/machines-for-sale/page.tsx
@@ -71,7 +71,7 @@ export default async function MachinesForSalePage() {
           <PublicPageHeader
             eyebrow="Machine Sales"
             title={page.title || 'Vending Machines for Sale in Utah'}
-            description="If you need help comparing machine options, payment hardware, or support paths, this page now keeps the same clean Rocky Mountain Vending styling as the rest of the site."
+            description="Compare machine options, payment hardware, and support with help from the Rocky Mountain Vending team."
           />
 
           <PublicSurface className="mt-10">
@@ -83,10 +83,10 @@ export default async function MachinesForSalePage() {
               <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">Free Placement</p>
               <h2 className="mt-3 text-3xl font-semibold tracking-tight text-balance">Need a free machine instead of buying one?</h2>
               <p className="mt-3 text-base leading-relaxed text-muted-foreground">
-                If you&apos;re a business looking for placement rather than a purchase, open the free placement popup and we&apos;ll help you sort out the right next step.
+                If you&apos;re a business looking for placement instead of a purchase, we can help you find the right setup for your location.
               </p>
               <div className="mt-6">
-                <GetFreeMachineCta buttonLabel="Open Free Placement Form" />
+                <GetFreeMachineCta buttonLabel="Get Free Placement" />
               </div>
             </PublicSurface>
             <PublicSurface className="flex items-center justify-center text-center">
diff --git a/app/vending-machines/machines-we-use/page.tsx b/app/vending-machines/machines-we-use/page.tsx
index 9a0bb9b6..c8fbbab9 100644
--- a/app/vending-machines/machines-we-use/page.tsx
+++ b/app/vending-machines/machines-we-use/page.tsx
@@ -88,10 +88,10 @@ export default async function MachinesWeUsePage() {
               <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">Free Placement</p>
               <h2 className="mt-3 text-3xl font-semibold tracking-tight text-balance">Want this kind of setup at your location?</h2>
               <p className="mt-3 text-base leading-relaxed text-muted-foreground">
-                If you want free placement for a qualifying business, open the Rocky intake popup and we&apos;ll help map out the best machine mix without dropping the full form into this page.
+                If you&apos;re looking for free placement at your business, tell us about your location and we&apos;ll help you choose the right mix.
               </p>
               <div className="mt-6 flex flex-wrap gap-3">
-                <GetFreeMachineCta buttonLabel="Open Free Placement Form" />
+                <GetFreeMachineCta buttonLabel="Get Free Placement" />
               </div>
             </PublicSurface>
           </section>
diff --git a/components/contact-section.tsx b/components/contact-section.tsx
index c3aabbe9..a39b6a90 100644
--- a/components/contact-section.tsx
+++ b/components/contact-section.tsx
@@ -12,19 +12,18 @@ export function ContactSection() {
         <PublicPageHeader
           className="mb-10 max-w-3xl"
           eyebrow="Need Something Else?"
-          title="Repairs, moving, manuals, and sales questions all funnel through one clean contact path."
-          description="Instead of repeating the full intake form on every page, we keep the detailed service request on the dedicated contact page and use this section as the quick handoff."
+          title="Need help with repairs, moving, manuals, or machine sales?"
+          description="Tell us what you need and our team will point you in the right direction."
         />
 
         <div className="grid gap-6 lg:grid-cols-[1.05fr_0.95fr] lg:items-start">
           <PublicSurface className="p-6 md:p-8">
-            <p className="text-xs font-semibold uppercase tracking-[0.18em] text-primary/80">Best Next Step</p>
+            <p className="text-xs font-semibold uppercase tracking-[0.18em] text-primary/80">Talk to Our Team</p>
             <h2 className="mt-3 text-3xl font-semibold tracking-tight text-balance">
-              Use the dedicated contact page for service details.
+              Share a few details and we'll help you get moving.
             </h2>
             <p className="mt-3 text-base leading-relaxed text-muted-foreground">
-              That page keeps the full Rocky intake for repairs, moving, manuals, machine sales, and anything that
-              needs more context. It stays off the rest of the site so these pages can stay lighter and more consistent.
+              Whether you need service, moving help, manuals, or sales support, we&apos;ll make sure your message gets to the right person.
             </p>
 
             <div className="mt-6 flex flex-col gap-3 sm:flex-row">
@@ -32,7 +31,7 @@ export function ContactSection() {
                 href="/contact-us#contact-form"
                 className="inline-flex min-h-11 items-center justify-center rounded-full bg-primary px-5 text-sm font-medium text-primary-foreground transition hover:bg-primary/90"
               >
-                Open Contact Form
+                Talk to Our Team
               </Link>
               <a
                 href={businessConfig.publicCallUrl}
diff --git a/components/forms/contact-form.tsx b/components/forms/contact-form.tsx
index f95f0f5e..1da60a37 100644
--- a/components/forms/contact-form.tsx
+++ b/components/forms/contact-form.tsx
@@ -321,8 +321,8 @@ export function ContactForm({ onSubmit, className, defaultIntent = "" }: Contact
       <div className="rounded-[1.5rem] border border-border/60 bg-white px-4 py-4 text-sm text-muted-foreground">
         <div className="flex flex-col gap-3 md:flex-row md:items-start md:justify-between">
           <div className="space-y-1">
-            <p className="font-medium text-foreground">Need a faster handoff?</p>
-            <p className="leading-relaxed">Call during business hours or send us a detailed request here and we'll take it from there.</p>
+            <p className="font-medium text-foreground">Need help right away?</p>
+            <p className="leading-relaxed">Call during business hours or send us the details here and we&apos;ll follow up quickly.</p>
           </div>
           <div className="flex flex-wrap gap-2">
             <a
diff --git a/components/forms/request-machine-form.tsx b/components/forms/request-machine-form.tsx
index b1d5a355..3dc414c4 100644
--- a/components/forms/request-machine-form.tsx
+++ b/components/forms/request-machine-form.tsx
@@ -323,7 +323,7 @@ export function RequestMachineForm({ onSubmit, className }: RequestMachineFormPr
           <div className="rounded-2xl border border-border/60 bg-white p-4 text-sm text-muted-foreground">
             <div className="flex items-center gap-2 font-medium text-foreground">
               <ClipboardCheck className="h-4 w-4 text-primary" />
-              Free placement intake
+              What we look at
             </div>
             <p className="mt-2 leading-relaxed">
               We'll review your foot traffic, the type of location, and the mix of machines that fits best before we schedule the consultation.
diff --git a/components/get-free-machine-modal.tsx b/components/get-free-machine-modal.tsx
index c535bd6b..629d9d73 100644
--- a/components/get-free-machine-modal.tsx
+++ b/components/get-free-machine-modal.tsx
@@ -23,8 +23,7 @@ export function GetFreeMachineModal({ open, onOpenChange }: GetFreeMachineModalP
             Request a Free Vending Machine
           </DialogTitle>
           <DialogDescription className="pt-2 text-sm leading-relaxed text-muted-foreground">
-            Tell us about your location and we&apos;ll review the best machine mix for the space. This is the same
-            Rocky intake form used on the site, not an external embed.
+            Tell us about your location and we&apos;ll recommend the right mix of machines for your team, customers, and space.
           </DialogDescription>
         </DialogHeader>
 
diff --git a/components/request-machine-section.tsx b/components/request-machine-section.tsx
index 655bdff0..97a04622 100644
--- a/components/request-machine-section.tsx
+++ b/components/request-machine-section.tsx
@@ -20,7 +20,7 @@ export function RequestMachineSection() {
               Tell us about your location and we'll recommend the right machine mix.
             </h2>
             <p className="mt-4 text-base leading-relaxed text-muted-foreground">
-              This intake is just for business locations that want free vending placement. We'll review foot traffic, preferred machine types, and next-step fit before scheduling the consultation.
+              This form is for business locations that want free vending placement. We&apos;ll look at foot traffic, machine preferences, and the best fit for your space before we schedule the next step.
             </p>
 
             <PublicInset className="mt-6 space-y-3 p-5 text-sm text-muted-foreground">
diff --git a/components/reviews-page.tsx b/components/reviews-page.tsx
index 68753e6f..6a020f90 100644
--- a/components/reviews-page.tsx
+++ b/components/reviews-page.tsx
@@ -137,7 +137,7 @@ export function ReviewsPage() {
             <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">Next Step</p>
             <h2 className="mt-3 text-3xl font-semibold tracking-tight text-balance">Want the same experience at your location?</h2>
             <p className="mt-3 text-base leading-relaxed text-muted-foreground">
-              If you&apos;re looking for free placement, service help, or machine sales, we can point you to the right intake form right away.
+              Whether you need free placement, service, or help buying a machine, our team is ready to help.
             </p>
           </div>
           <div className="mt-6 grid gap-4 sm:grid-cols-2">
diff --git a/components/site-chat-widget.tsx b/components/site-chat-widget.tsx
index 84fa1ab4..86b73b57 100644
--- a/components/site-chat-widget.tsx
+++ b/components/site-chat-widget.tsx
@@ -155,11 +155,11 @@ function SupportHint({
   if (isFreePlacementIntent(intent)) {
     return (
       <p className="text-xs leading-relaxed text-muted-foreground">
-        Prefer a fuller intake? Use our{" "}
+        Ready to get started? Use{" "}
         <Link href={formHref} className="font-medium text-foreground underline decoration-primary/35 underline-offset-4 hover:decoration-primary">
           {formLabel}
         </Link>
-        .
+        {" "}and we&apos;ll help you plan the right setup.
       </p>
     )
   }
@@ -182,11 +182,11 @@ function SupportHint({
 
   return (
     <p className="text-xs leading-relaxed text-muted-foreground">
-      Need a fuller request? Use the{" "}
+      Need more help? Use{" "}
       <Link href={formHref} className="font-medium text-foreground underline decoration-primary/35 underline-offset-4 hover:decoration-primary">
         {formLabel}
       </Link>
-      .
+      {" "}and our team will follow up.
     </p>
   )
 }