diff --git a/app/globals.css b/app/globals.css
index 9bacf058..928e6161 100644
--- a/app/globals.css
+++ b/app/globals.css
@@ -183,7 +183,8 @@
     transition:
       color 0.2s ease,
       text-decoration-color 0.2s ease,
-      opacity 0.2s ease;
+      opacity 0.2s ease,
+      transform 0.2s ease;
   }
 
   a:hover,
@@ -202,7 +203,8 @@
     transition:
       color 0.2s ease,
       text-decoration-color 0.2s ease,
-      opacity 0.2s ease;
+      opacity 0.2s ease,
+      transform 0.2s ease;
   }
 
   a[href]:hover,
@@ -211,6 +213,29 @@
     background-color: transparent;
   }
 
+  button a,
+  [role="button"] a,
+  .bg-primary a,
+  .text-primary-foreground a {
+    color: inherit;
+  }
+
+  button a:hover,
+  button a:focus,
+  [role="button"] a:hover,
+  [role="button"] a:focus,
+  .bg-primary a:hover,
+  .bg-primary a:focus,
+  .text-primary-foreground a:hover,
+  .text-primary-foreground a:focus {
+    color: inherit;
+  }
+
+  p,
+  li {
+    text-wrap: pretty;
+  }
+
   a:focus-visible,
   button:focus-visible,
   [role="button"]:focus-visible,
diff --git a/app/service-areas/page.tsx b/app/service-areas/page.tsx
index fdff7e1a..06ad2e39 100644
--- a/app/service-areas/page.tsx
+++ b/app/service-areas/page.tsx
@@ -37,10 +37,10 @@ function LocationCard({
 }) {
   return (
     <Link href={href} className="group block h-full">
-      <PublicSurface className="h-full p-5 transition-all hover:-translate-y-0.5 hover:shadow-[0_26px_65px_rgba(0,0,0,0.12)] md:p-6">
+      <PublicInset className="h-full p-4 transition-all hover:-translate-y-0.5 hover:border-primary/25 hover:shadow-[0_20px_48px_rgba(0,0,0,0.09)] md:p-5">
         <div className="flex items-start justify-between gap-4">
           <div className="space-y-1">
-            <h3 className="text-xl font-semibold text-foreground transition-colors group-hover:text-primary">
+            <h3 className="text-lg font-semibold text-foreground transition-colors group-hover:text-primary">
               {city}
             </h3>
             <p className="text-sm text-muted-foreground">{zipCode}</p>
@@ -49,15 +49,15 @@ function LocationCard({
             <ArrowRight className="h-4 w-4" />
           </div>
         </div>
-        <PublicInset className="mt-5">
+        <div className="mt-4 rounded-[1.1rem] border border-border/45 bg-background/60 p-3">
           <p className="text-xs font-semibold uppercase tracking-[0.18em] text-primary/75">
             Popular Areas
           </p>
           <p className="mt-2 text-sm leading-relaxed text-muted-foreground">
             {neighborhoods.slice(0, 2).join(", ")}
           </p>
-        </PublicInset>
-      </PublicSurface>
+        </div>
+      </PublicInset>
     </Link>
   )
 }
@@ -222,7 +222,7 @@ export default function ServiceAreasPage() {
         </PublicSurface>
       </section>
 
-      <section className="mt-12 space-y-12">
+      <section className="mt-12 space-y-8">
         {[
           {
             title: "Salt Lake County",
@@ -243,19 +243,24 @@ export default function ServiceAreasPage() {
             items: utahCounty,
           },
         ].map((section) => (
-          <div key={section.title} className="space-y-5">
-            <div>
-              <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">
-                Coverage Area
-              </p>
-              <h2 className="mt-2 text-3xl font-semibold tracking-tight text-balance">
-                {section.title}
-              </h2>
-              <p className="mt-2 max-w-3xl text-base leading-relaxed text-muted-foreground">
-                {section.description}
-              </p>
+          <PublicSurface key={section.title} className="p-5 md:p-6">
+            <div className="flex flex-col gap-4 border-b border-border/55 pb-5 lg:flex-row lg:items-end lg:justify-between">
+              <div>
+                <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">
+                  Coverage Area
+                </p>
+                <h2 className="mt-2 text-3xl font-semibold tracking-tight text-balance">
+                  {section.title}
+                </h2>
+                <p className="mt-2 max-w-3xl text-base leading-relaxed text-muted-foreground">
+                  {section.description}
+                </p>
+              </div>
+              <div className="w-fit rounded-full border border-border/55 bg-background/70 px-3 py-1 text-sm text-muted-foreground">
+                {section.items.length} cities
+              </div>
             </div>
-            <div className="grid gap-4 md:grid-cols-2 lg:grid-cols-3">
+            <div className="mt-5 grid gap-4 md:grid-cols-2 xl:grid-cols-3">
               {section.items.map((location) => (
                 <LocationCard
                   key={location.slug}
@@ -266,11 +271,11 @@ export default function ServiceAreasPage() {
                 />
               ))}
             </div>
-          </div>
+          </PublicSurface>
         ))}
       </section>
 
-      <section className="mt-12 grid gap-6 lg:grid-cols-[1.15fr_0.85fr]">
+      <section className="mt-12 grid gap-6 lg:grid-cols-2">
         <PublicSurface>
           <h2 className="text-3xl font-semibold tracking-tight text-balance">
             Why businesses choose Rocky Mountain Vending
diff --git a/app/services/repairs/page.tsx b/app/services/repairs/page.tsx
index 7c4645ab..2ab62926 100644
--- a/app/services/repairs/page.tsx
+++ b/app/services/repairs/page.tsx
@@ -1,11 +1,9 @@
 import { notFound } from "next/navigation"
-import { loadImageMapping } from "@/lib/wordpress-content"
 import {
   generateRegistryMetadata,
   generateRegistryStructuredData,
 } from "@/lib/seo"
 import { getPageBySlug } from "@/lib/wordpress-data-loader"
-import { cleanWordPressContent } from "@/lib/clean-wordPress-content"
 import { FAQSection } from "@/components/faq-section"
 import { ServiceAreasSection } from "@/components/service-areas-section"
 import { Card, CardContent, CardHeader, CardTitle } from "@/components/ui/card"
@@ -58,21 +56,13 @@ export default async function RepairsPage() {
       notFound()
     }
 
-    let imageMapping: any = {}
-    try {
-      imageMapping = loadImageMapping()
-    } catch (e) {
-      imageMapping = {}
-    }
-
     // Extract FAQs from content
     const faqs: Array<{ question: string; answer: string }> = []
-    let contentWithoutFAQs = page.content || ""
-    let contentWithoutVirtualServices = ""
     let virtualServicesContent = ""
 
     if (page.content) {
       const contentStr = String(page.content)
+      let strippedContent = contentStr
 
       // Extract FAQ items from accordion structure
       const questionMatches = contentStr.matchAll(
@@ -112,40 +102,28 @@ export default async function RepairsPage() {
       if (faqs.length > 0) {
         const faqSectionRegex =
           /<h2[^>]*>.*?Answers\s+To\s+Common\s+Questions.*?<\/h2>[\s\S]*?(?=<h2[^>]*>.*?Virtual\s+Services|<h2[^>]*>.*?Service\s+Area|$)/i
-        contentWithoutFAQs = contentStr.replace(faqSectionRegex, "").trim()
+        strippedContent = contentStr.replace(faqSectionRegex, "").trim()
       }
 
       // Extract Virtual Services section
       const virtualServicesRegex =
         /<h2[^>]*>.*?Virtual\s+Services.*?<\/h2>([\s\S]*?)(?=<h2[^>]*>.*?Service\s+Area|$)/i
-      const virtualMatch = contentStr.match(virtualServicesRegex)
+      const virtualMatch = strippedContent.match(virtualServicesRegex)
       if (virtualMatch) {
         virtualServicesContent = virtualMatch[1]
-        // Remove Virtual Services from main content
-        contentWithoutVirtualServices = contentWithoutFAQs
-          .replace(virtualServicesRegex, "")
-          .trim()
-      } else {
-        contentWithoutVirtualServices = contentWithoutFAQs
       }
     }
 
-    const content = contentWithoutVirtualServices ? (
-      <div className="max-w-none">
-        {cleanWordPressContent(String(contentWithoutVirtualServices), {
-          imageMapping,
-          pageTitle: page.title,
-        })}
-      </div>
-    ) : (
-      <p className="text-muted-foreground">No content available.</p>
-    )
-
     const structuredData = generateRegistryStructuredData("repairs", {
       datePublished: page.date,
       dateModified: page.modified || page.date,
     })
 
+    const excerpt = String(page.excerpt || "")
+      .replace(/<[^>]+>/g, " ")
+      .replace(/\s+/g, " ")
+      .trim()
+
     const surfaceCardClass =
       "rounded-[var(--public-surface-radius)] border border-border/70 bg-[linear-gradient(180deg,rgba(255,255,255,0.98),rgba(255,251,243,0.96))] shadow-[var(--public-surface-shadow)]"
     const insetCardClass =
@@ -171,37 +149,14 @@ export default async function RepairsPage() {
               align="center"
               className="mb-8"
               eyebrow="Repair Services"
-              title={page.title || "Vending Machine Repairs and Service"}
+              title="Vending machine repairs and service for Utah businesses"
               description={
-                "Rocky Mountain Vending delivers expert vending machine repair and maintenance services to keep your business thriving."
+                "Get help with payment issues, refrigeration problems, machine errors, and ongoing maintenance from a local vending service team."
               }
             >
               <p className="mx-auto max-w-3xl text-base leading-relaxed text-muted-foreground md:text-lg">
-                Rocky Mountain Vending delivers expert{" "}
-                <Link
-                  href="/services/repairs"
-                  className="text-primary hover:underline font-semibold"
-                >
-                  vending machine repair
-                </Link>{" "}
-                and maintenance services to keep your business thriving. From
-                resolving jammed coin slots and refrigeration issues to fixing
-                non-dispensing machines, our skilled technicians ensure reliable
-                performance. For all your{" "}
-                <Link
-                  href="/services/parts"
-                  className="text-primary hover:underline"
-                >
-                  vending machine parts
-                </Link>{" "}
-                needs and professional{" "}
-                <Link
-                  href="/services/moving"
-                  className="text-primary hover:underline"
-                >
-                  vending machine moving
-                </Link>{" "}
-                services, contact us today for fast, professional solutions!
+                {excerpt ||
+                  "Rocky Mountain Vending helps businesses across Davis, Salt Lake, and Utah counties keep machines running with practical repair, maintenance, and support guidance."}
               </p>
             </PublicPageHeader>
             {/* Images Carousel */}
@@ -211,15 +166,71 @@ export default async function RepairsPage() {
           </div>
         </section>
 
-        {contentWithoutVirtualServices ? (
-          <section className="py-16 md:py-20 bg-background">
-            <div className="container mx-auto px-4 max-w-4xl">
-              <PublicSurface>
-                <div className="max-w-none">{content}</div>
-              </PublicSurface>
-            </div>
-          </section>
-        ) : null}
+        <section className="py-16 md:py-20 bg-background">
+          <div className="container mx-auto grid max-w-6xl gap-6 px-4 lg:grid-cols-[1.08fr_0.92fr]">
+            <PublicSurface className="h-full">
+              <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">
+                Repair Overview
+              </p>
+              <h2 className="mt-3 text-3xl font-semibold tracking-tight text-balance">
+                Clear next steps when a machine is down, rejecting payments, or
+                needs service.
+              </h2>
+              <p className="mt-4 text-base leading-7 text-muted-foreground md:text-lg md:leading-8">
+                We help with common vending issues like bill acceptor problems,
+                refrigeration failures, card reader troubleshooting, controller
+                errors, and recurring maintenance needs. If the issue can be
+                handled virtually, we can talk through that too.
+              </p>
+              <div className="mt-6 flex flex-col gap-3 sm:flex-row">
+                <Link
+                  href="#request-service"
+                  className="inline-flex min-h-11 items-center justify-center rounded-full bg-primary px-5 text-sm font-medium text-primary-foreground transition hover:opacity-95"
+                >
+                  Request Service
+                </Link>
+                <Link
+                  href="/services/parts"
+                  className="inline-flex min-h-11 items-center justify-center rounded-full border border-border bg-background px-5 text-sm font-medium text-foreground transition hover:border-primary/35 hover:text-primary"
+                >
+                  Need Parts Instead?
+                </Link>
+              </div>
+            </PublicSurface>
+            <PublicInset className="h-full p-5 md:p-6">
+              <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">
+                Before You Reach Out
+              </p>
+              <h2 className="mt-3 text-2xl font-semibold tracking-tight text-balance">
+                The more detail you share, the faster we can point you in the
+                right direction.
+              </h2>
+              <ul className="mt-5 space-y-3">
+                <li className="flex items-start gap-3">
+                  <CheckCircle2 className="mt-0.5 h-5 w-5 shrink-0 text-primary" />
+                  <span className="text-sm leading-6 text-muted-foreground">
+                    Include the machine model, brand, and whether the issue is
+                    intermittent or constant.
+                  </span>
+                </li>
+                <li className="flex items-start gap-3">
+                  <CheckCircle2 className="mt-0.5 h-5 w-5 shrink-0 text-primary" />
+                  <span className="text-sm leading-6 text-muted-foreground">
+                    Tell us if the problem is payment-related, refrigeration,
+                    dispensing, display errors, or a recent setup change.
+                  </span>
+                </li>
+                <li className="flex items-start gap-3">
+                  <CheckCircle2 className="mt-0.5 h-5 w-5 shrink-0 text-primary" />
+                  <span className="text-sm leading-6 text-muted-foreground">
+                    Photos or short videos can make remote triage much easier
+                    before an on-site visit is scheduled.
+                  </span>
+                </li>
+              </ul>
+            </PublicInset>
+          </div>
+        </section>
 
         {/* Services Section */}
         <section className="py-20 md:py-28 bg-muted/30">
diff --git a/app/vending-machines/machines-for-sale/page.tsx b/app/vending-machines/machines-for-sale/page.tsx
index e1bf8e47..f7c8d617 100644
--- a/app/vending-machines/machines-for-sale/page.tsx
+++ b/app/vending-machines/machines-for-sale/page.tsx
@@ -1,16 +1,74 @@
 import { notFound } from "next/navigation"
-import { loadImageMapping } from "@/lib/wordpress-content"
-import type { ImageMapping } from "@/lib/wordpress-content"
+import type { Metadata } from "next"
+import Image from "next/image"
+import Link from "next/link"
+import {
+  CheckCircle2,
+  CreditCard,
+  Refrigerator,
+  ShoppingCart,
+} from "lucide-react"
 import { generateSEOMetadata, generateStructuredData } from "@/lib/seo"
 import { getPageBySlug } from "@/lib/wordpress-data-loader"
-import { cleanWordPressContent } from "@/lib/clean-wordPress-content"
-import type { Metadata } from "next"
-import { PublicPageHeader, PublicSurface } from "@/components/public-surface"
+import {
+  PublicInset,
+  PublicPageHeader,
+  PublicSectionHeader,
+  PublicSurface,
+} from "@/components/public-surface"
 import { GetFreeMachineCta } from "@/components/get-free-machine-cta"
 import { Breadcrumbs } from "@/components/breadcrumbs"
+import { Button } from "@/components/ui/button"
 
 const WORDPRESS_SLUG = "vending-machines-for-sale-in-utah"
 
+const machineHighlights = [
+  "Snack, drink, combo, and card-reader-ready equipment options",
+  "New and used machine guidance based on traffic, budget, and product mix",
+  "Local help with payment hardware, installation planning, and next-step questions",
+]
+
+const machineOptions = [
+  {
+    title: "Snack and drink machines",
+    description:
+      "Traditional snack, beverage, and combo machines for breakrooms, customer spaces, and mixed-traffic locations.",
+    icon: ShoppingCart,
+  },
+  {
+    title: "Cashless payment hardware",
+    description:
+      "Card reader and mobile-payment options that help modernize older machines or support new installs.",
+    icon: CreditCard,
+  },
+  {
+    title: "Refrigerated equipment",
+    description:
+      "Cold drink and refrigerated machine options for workplaces that need dependable temperature-controlled service.",
+    icon: Refrigerator,
+  },
+]
+
+const buyingSteps = [
+  {
+    title: "Tell us about the location",
+    body: "We learn about traffic, available space, product needs, and whether you are comparing free placement with a direct purchase.",
+  },
+  {
+    title: "Compare the right machine options",
+    body: "We help narrow down machine styles, payment hardware, and new-versus-used tradeoffs so you are looking at realistic fits.",
+  },
+  {
+    title: "Plan install and support",
+    body: "Once you know what you want, we can talk through delivery, setup, payment configuration, and any follow-up service needs.",
+  },
+]
+
+function normalizeWpImageUrl(url?: string) {
+  if (!url) return null
+  return url.replace("https:///", "https://rockymountainvending.com/")
+}
+
 export async function generateMetadata(): Promise<Metadata> {
   const page = getPageBySlug(WORDPRESS_SLUG)
 
@@ -39,13 +97,6 @@ export default async function MachinesForSalePage() {
       notFound()
     }
 
-    let imageMapping: ImageMapping = {}
-    try {
-      imageMapping = loadImageMapping()
-    } catch {
-      imageMapping = {}
-    }
-
     const structuredData = (() => {
       try {
         return generateStructuredData({
@@ -70,6 +121,16 @@ export default async function MachinesForSalePage() {
       }
     })()
 
+    const heroImage =
+      normalizeWpImageUrl(page.images?.[0]?.url) ??
+      "https://rockymountainvending.com/wp-content/uploads/2024/01/EH0A1551-HDR.webp"
+    const comboImage =
+      normalizeWpImageUrl(page.images?.[1]?.url) ??
+      "https://rockymountainvending.com/wp-content/uploads/2022/06/Seage-HY900-Combo.webp"
+    const paymentImage =
+      normalizeWpImageUrl(page.images?.[2]?.url) ??
+      "https://rockymountainvending.com/wp-content/uploads/2024/01/Parlevel-Pay-Plus.jpg"
+
     return (
       <>
         <script
@@ -88,19 +149,168 @@ export default async function MachinesForSalePage() {
             ]}
           />
           <PublicPageHeader
+            align="center"
             eyebrow="Machine Sales"
-            title={page.title || "Vending Machines for Sale in Utah"}
-            description="Compare machine options, payment hardware, and support with help from the Rocky Mountain Vending team."
-          />
+            title="Compare vending machines, payment hardware, and purchase options with a local Utah team."
+            description="If you are looking at buying equipment instead of free placement, we can help you compare machine styles, payment systems, and next-step support without sending you through a generic catalog dump."
+          >
+            <div className="flex flex-col items-center justify-center gap-3 sm:flex-row">
+              <Button asChild size="lg" className="min-h-11 rounded-full px-6">
+                <Link href="/contact-us#contact-form">Ask About Sales</Link>
+              </Button>
+              <Button
+                asChild
+                size="lg"
+                variant="outline"
+                className="min-h-11 rounded-full px-6"
+              >
+                <Link href="/products">Browse Product Listings</Link>
+              </Button>
+            </div>
+          </PublicPageHeader>
 
-          <PublicSurface className="mt-10">
-            <div className="max-w-none">
-              {cleanWordPressContent(String(page.content || ""), {
-                imageMapping,
-                pageTitle: page.title,
+          <section className="mt-10 grid gap-6 xl:grid-cols-[1.05fr_0.95fr]">
+            <PublicSurface className="flex h-full flex-col justify-center">
+              <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">
+                Sales Overview
+              </p>
+              <h2 className="mt-3 text-3xl font-semibold tracking-tight text-balance">
+                Buying a machine should feel clear before you spend money.
+              </h2>
+              <p className="mt-4 text-base leading-7 text-muted-foreground md:text-lg md:leading-8">
+                We help Utah businesses sort through machine type, payment
+                hardware, and install considerations so you can decide whether a
+                direct purchase is the right move for your location.
+              </p>
+              <ul className="mt-6 space-y-3">
+                {machineHighlights.map((highlight) => (
+                  <li key={highlight} className="flex items-start gap-3">
+                    <CheckCircle2 className="mt-0.5 h-5 w-5 shrink-0 text-primary" />
+                    <span className="text-sm leading-6 text-foreground md:text-base">
+                      {highlight}
+                    </span>
+                  </li>
+                ))}
+              </ul>
+            </PublicSurface>
+            <div className="relative min-h-[320px] overflow-hidden rounded-[var(--public-surface-radius)] border border-border/65 bg-[linear-gradient(180deg,rgba(255,255,255,0.98),rgba(255,249,240,0.96))] p-3 shadow-[0_20px_52px_rgba(15,23,42,0.075)]">
+              <Image
+                src={heroImage}
+                alt="Vending machine option available for sale in Utah"
+                fill
+                className="rounded-[calc(var(--public-surface-radius)-0.45rem)] object-cover"
+                sizes="(max-width: 1280px) 100vw, 560px"
+                priority
+              />
+            </div>
+          </section>
+
+          <section className="mt-12">
+            <PublicSectionHeader
+              eyebrow="Machine Options"
+              title="What businesses usually want help comparing"
+              description="Most sales conversations come down to the machine type, payment setup, and whether a direct purchase makes more sense than placement."
+              className="mx-auto mb-8 max-w-3xl text-center"
+            />
+            <div className="grid gap-4 lg:grid-cols-3">
+              {machineOptions.map((option) => {
+                const Icon = option.icon
+                return (
+                  <PublicInset key={option.title} className="h-full p-5 md:p-6">
+                    <div className="flex h-11 w-11 items-center justify-center rounded-full bg-primary/10 text-primary">
+                      <Icon className="h-5 w-5" />
+                    </div>
+                    <h3 className="mt-4 text-xl font-semibold tracking-tight text-foreground">
+                      {option.title}
+                    </h3>
+                    <p className="mt-3 text-sm leading-6 text-muted-foreground md:text-base">
+                      {option.description}
+                    </p>
+                  </PublicInset>
+                )
               })}
             </div>
-          </PublicSurface>
+          </section>
+
+          <section className="mt-12 grid gap-6 lg:grid-cols-[0.98fr_1.02fr]">
+            <PublicSurface className="overflow-hidden p-0">
+              <div className="grid gap-0 md:grid-cols-2">
+                <div className="relative min-h-[260px]">
+                  <Image
+                    src={comboImage}
+                    alt="Combo vending machine for sale"
+                    fill
+                    className="object-cover"
+                    sizes="(max-width: 768px) 100vw, 360px"
+                  />
+                </div>
+                <div className="flex flex-col justify-center p-5 md:p-6">
+                  <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">
+                    New vs. Used
+                  </p>
+                  <h2 className="mt-3 text-2xl font-semibold tracking-tight text-balance">
+                    We can help you sort through budget, features, and condition.
+                  </h2>
+                  <p className="mt-3 text-sm leading-6 text-muted-foreground md:text-base">
+                    Some buyers need dependable starter equipment. Others need a
+                    cleaner, more modern machine with stronger payment support.
+                    We can talk through both without pushing you into the wrong
+                    setup.
+                  </p>
+                </div>
+              </div>
+            </PublicSurface>
+            <PublicSurface className="overflow-hidden p-0">
+              <div className="grid gap-0 md:grid-cols-2">
+                <div className="order-2 flex flex-col justify-center p-5 md:order-1 md:p-6">
+                  <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">
+                    Payment Hardware
+                  </p>
+                  <h2 className="mt-3 text-2xl font-semibold tracking-tight text-balance">
+                    Card readers and cashless upgrades are often part of the decision.
+                  </h2>
+                  <p className="mt-3 text-sm leading-6 text-muted-foreground md:text-base">
+                    If you are trying to modernize how people pay, we can help
+                    you think through card readers, mobile payments, and
+                    compatibility before you commit to a machine.
+                  </p>
+                </div>
+                <div className="relative order-1 min-h-[260px] md:order-2">
+                  <Image
+                    src={paymentImage}
+                    alt="Cashless payment hardware for vending machines"
+                    fill
+                    className="object-cover"
+                    sizes="(max-width: 768px) 100vw, 360px"
+                  />
+                </div>
+              </div>
+            </PublicSurface>
+          </section>
+
+          <section className="mt-12">
+            <PublicSectionHeader
+              eyebrow="Buying Process"
+              title="A simpler way to move from questions to a real option"
+              description="You do not need to have the exact model picked out before you reach out. Most of the work is narrowing to the right fit."
+              className="mx-auto mb-8 max-w-3xl text-center"
+            />
+            <div className="grid gap-4 lg:grid-cols-3">
+              {buyingSteps.map((step, index) => (
+                <PublicInset key={step.title} className="h-full p-5 md:p-6">
+                  <div className="flex h-12 w-12 items-center justify-center rounded-full bg-primary text-lg font-semibold text-primary-foreground">
+                    {index + 1}
+                  </div>
+                  <h3 className="mt-4 text-xl font-semibold tracking-tight text-foreground">
+                    {step.title}
+                  </h3>
+                  <p className="mt-3 text-sm leading-6 text-muted-foreground md:text-base">
+                    {step.body}
+                  </p>
+                </PublicInset>
+              ))}
+            </div>
+          </section>
 
           <section className="mt-12 grid gap-6 lg:grid-cols-[0.95fr_1.05fr]">
             <PublicSurface>
@@ -111,9 +321,9 @@ export default async function MachinesForSalePage() {
                 Need a free machine instead of buying one?
               </h2>
               <p className="mt-3 text-base leading-relaxed text-muted-foreground">
-                If you&apos;re a business looking for placement instead of a
-                purchase, we can help you find the right setup for your
-                location.
+                If you are a business looking for placement instead of a
+                purchase, we can help you figure out whether your location is a
+                fit before you spend money on equipment.
               </p>
               <div className="mt-6">
                 <GetFreeMachineCta buttonLabel="Get Free Placement" />
@@ -125,13 +335,23 @@ export default async function MachinesForSalePage() {
                   Need Sales Help?
                 </p>
                 <h3 className="mt-3 text-2xl font-semibold tracking-tight text-balance">
-                  Talk through machine sales, placement, or feature questions.
+                  Talk through machine sales, placement, or payment questions.
                 </h3>
                 <p className="mt-3 text-sm leading-relaxed text-muted-foreground">
                   We can help with new vs. used options, payment hardware, and
                   whether free placement or a direct purchase makes more sense
                   for your location.
                 </p>
+                <div className="mt-6">
+                  <Button
+                    asChild
+                    size="lg"
+                    variant="outline"
+                    className="min-h-11 rounded-full px-6"
+                  >
+                    <Link href="/contact-us#contact-form">Talk to Sales</Link>
+                  </Button>
+                </div>
               </div>
             </PublicSurface>
           </section>
diff --git a/components/about-page.tsx b/components/about-page.tsx
index 939a7fb5..65d9b97d 100644
--- a/components/about-page.tsx
+++ b/components/about-page.tsx
@@ -11,7 +11,7 @@ import {
 
 export function AboutPage() {
   return (
-    <div className="public-page max-w-6xl">
+    <div className="public-page">
       <Breadcrumbs
         className="mb-6"
         items={[{ label: "About Us", href: "/about-us" }]}
diff --git a/components/contact-page.tsx b/components/contact-page.tsx
index 6889eba5..1d4d191e 100644
--- a/components/contact-page.tsx
+++ b/components/contact-page.tsx
@@ -29,7 +29,37 @@ export function ContactPage() {
         description="Use the form for repairs, moving, manuals, machine sales, or general questions. If you'd rather talk now, call us during business hours."
       />
 
-      <div className="mt-10 grid gap-8 lg:grid-cols-[minmax(0,1.15fr)_minmax(320px,0.85fr)] lg:items-start">
+      <section className="mt-10 grid gap-4 lg:grid-cols-3">
+        <PublicInset className="h-full p-5">
+          <p className="text-xs font-semibold uppercase tracking-[0.18em] text-primary/80">
+            Repairs
+          </p>
+          <p className="mt-3 text-sm leading-relaxed text-muted-foreground">
+            Include the machine model, what the machine is doing, and any photos
+            or videos that can help us triage the issue faster.
+          </p>
+        </PublicInset>
+        <PublicInset className="h-full p-5">
+          <p className="text-xs font-semibold uppercase tracking-[0.18em] text-primary/80">
+            Sales or Placement
+          </p>
+          <p className="mt-3 text-sm leading-relaxed text-muted-foreground">
+            Tell us about your location, traffic, and whether you are asking
+            about free placement, machine sales, or both.
+          </p>
+        </PublicInset>
+        <PublicInset className="h-full p-5">
+          <p className="text-xs font-semibold uppercase tracking-[0.18em] text-primary/80">
+            Manuals or Parts
+          </p>
+          <p className="mt-3 text-sm leading-relaxed text-muted-foreground">
+            Share the machine brand and model so we can point you toward the
+            right part, manual, or support path.
+          </p>
+        </PublicInset>
+      </section>
+
+      <div className="mt-6 grid gap-6 lg:grid-cols-[minmax(0,1.1fr)_minmax(320px,0.9fr)] lg:items-start">
         <PublicSurface id="contact-form" as="section" className="p-5 md:p-7">
           <div className="mb-6 flex flex-wrap items-center gap-3">
             <div className="rounded-full bg-primary/10 px-3 py-1 text-xs font-semibold uppercase tracking-[0.16em] text-primary">
@@ -45,7 +75,21 @@ export function ContactPage() {
           />
         </PublicSurface>
 
-        <aside className="space-y-5">
+        <aside className="space-y-4 lg:sticky lg:top-28">
+          <PublicSurface className="p-6">
+            <p className="text-xs font-semibold uppercase tracking-[0.18em] text-primary/80">
+              Quick Guidance
+            </p>
+            <h2 className="mt-2 text-2xl font-semibold text-foreground">
+              We&apos;ll route you to the right next step
+            </h2>
+            <p className="mt-2 text-sm leading-relaxed text-muted-foreground">
+              If you are not sure whether to ask about placement, repairs,
+              moving, manuals, or sales, that&apos;s fine. Send the details you
+              have and we&apos;ll help sort it out.
+            </p>
+          </PublicSurface>
+
           <PublicSurface className="overflow-hidden p-6">
             <p className="text-xs font-semibold uppercase tracking-[0.18em] text-primary/80">
               Direct Options
@@ -59,10 +103,10 @@ export function ContactPage() {
               below.
             </p>
 
-            <div className="mt-6 space-y-4">
+            <div className="mt-5 space-y-3">
               <a
                 href={businessConfig.publicCallUrl}
-                className="flex items-start gap-4 rounded-2xl border border-border/60 bg-white px-4 py-4 transition hover:border-primary/35"
+                className="flex items-start gap-4 rounded-2xl border border-border/55 bg-background/65 px-4 py-4 transition hover:border-primary/35"
               >
                 <div className="flex h-11 w-11 items-center justify-center rounded-full bg-primary/10 text-primary">
                   <Phone className="h-5 w-5" />
@@ -80,7 +124,7 @@ export function ContactPage() {
 
               <a
                 href={`mailto:${businessConfig.email}?Subject=Rocky%20Mountain%20Vending%20Inquiry`}
-                className="flex items-start gap-4 rounded-2xl border border-border/60 bg-white px-4 py-4 transition hover:border-primary/35"
+                className="flex items-start gap-4 rounded-2xl border border-border/55 bg-background/65 px-4 py-4 transition hover:border-primary/35"
               >
                 <div className="flex h-11 w-11 items-center justify-center rounded-full bg-primary/10 text-primary">
                   <Mail className="h-5 w-5" />
@@ -113,7 +157,7 @@ export function ContactPage() {
               </div>
             </div>
 
-            <div className="mt-5 space-y-2">
+            <div className="mt-4 space-y-2">
               {businessHours.map((schedule) => (
                 <PublicInset
                   key={schedule.day}
diff --git a/components/dropdown-page-shell.tsx b/components/dropdown-page-shell.tsx
index a4700035..db9dc4be 100644
--- a/components/dropdown-page-shell.tsx
+++ b/components/dropdown-page-shell.tsx
@@ -21,6 +21,7 @@ interface DropdownPageShellProps {
   title: string
   description?: string
   headerContent?: ReactNode
+  contentIntro?: ReactNode
   content: ReactNode
   contentClassName?: string
   contentSurfaceClassName?: string
@@ -41,6 +42,7 @@ export function DropdownPageShell({
   title,
   description,
   headerContent,
+  contentIntro,
   content,
   contentClassName,
   contentSurfaceClassName,
@@ -61,11 +63,32 @@ export function DropdownPageShell({
         {headerContent}
       </PublicPageHeader>
 
-      <section className="mt-10">
+      {contentIntro ? (
+        <section className="mt-10 grid gap-4 lg:grid-cols-2">{contentIntro}</section>
+      ) : null}
+
+      <section className={cn(contentIntro ? "mt-6" : "mt-10")}>
         <PublicSurface
-          className={cn("overflow-hidden", contentSurfaceClassName)}
+          className={cn(
+            "relative overflow-hidden p-0 md:p-0",
+            contentSurfaceClassName
+          )}
         >
-          <div className={cn("max-w-none", contentClassName)}>{content}</div>
+          <div className="absolute inset-x-0 top-0 h-18 bg-[radial-gradient(circle_at_top,rgba(41,160,71,0.11),transparent_72%)]" />
+          <div className="relative p-5 md:p-7 lg:p-9">
+            <div className="mb-6 flex items-center justify-between gap-4 border-b border-border/55 pb-4">
+              <div>
+                <p className="text-[0.72rem] font-semibold uppercase tracking-[0.22em] text-primary/80">
+                  Location Guide
+                </p>
+                <p className="mt-2 max-w-2xl text-sm leading-6 text-muted-foreground">
+                  How Rocky Mountain Vending typically approaches this type of
+                  location, from placement fit to service expectations.
+                </p>
+              </div>
+            </div>
+            <div className={cn("mx-auto max-w-3xl", contentClassName)}>{content}</div>
+          </div>
         </PublicSurface>
       </section>
 
@@ -73,7 +96,8 @@ export function DropdownPageShell({
 
       {cta ? (
         <section className="mt-12">
-          <PublicSurface className="text-center">
+          <PublicSurface className="overflow-hidden text-center">
+            <div className="absolute inset-x-0 top-0 h-20 bg-[radial-gradient(circle_at_top,rgba(41,160,71,0.10),transparent_70%)]" />
             {cta.eyebrow ? (
               <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">
                 {cta.eyebrow}
@@ -99,7 +123,7 @@ export function DropdownPageShell({
               ))}
             </div>
             {cta.note ? (
-              <PublicInset className="mx-auto mt-6 max-w-2xl text-left sm:text-center">
+              <PublicInset className="mx-auto mt-6 max-w-2xl border-primary/10 text-left sm:text-center">
                 {cta.note}
               </PublicInset>
             ) : null}
diff --git a/components/features-section.tsx b/components/features-section.tsx
index 3bf1ebfd..3dbdd882 100644
--- a/components/features-section.tsx
+++ b/components/features-section.tsx
@@ -8,15 +8,15 @@ const features = [
     title: "Free Placement",
     description:
       "For qualifying locations, we can place the machines, stock them, and stay responsible for day-to-day service after install.",
-    link: "/about-us",
+    link: "/#how-it-works",
     linkText: "How placement works",
   },
   {
     icon: Wrench,
-    title: "Repairs and Service",
+    title: "Repairs and Services",
     description:
       "We handle repairs, restocking, and routine service so your team does not have to manage the machines.",
-    link: "/services/repairs",
+    link: "/services/repairs#request-service",
     linkText: "Repair services",
   },
   {
diff --git a/components/footer.tsx b/components/footer.tsx
index 6d91b81b..219913e1 100644
--- a/components/footer.tsx
+++ b/components/footer.tsx
@@ -19,7 +19,7 @@ export function Footer() {
       <div className="mx-auto w-full max-w-[var(--public-shell-max)] px-4 py-14 sm:px-5 md:py-20 lg:px-6">
         <div className="grid gap-6 lg:grid-cols-[1.2fr_0.9fr_0.9fr_1fr]">
           {/* Company Info */}
-          <div className="rounded-[2rem] border border-border/60 bg-white/92 p-6 shadow-[0_18px_48px_rgba(15,23,42,0.07)] lg:col-span-1">
+          <div className="px-6 py-5 lg:col-span-1">
             <Link href="/" className="inline-flex">
               <Image
                 src="/rmv-logo.png"
@@ -104,7 +104,7 @@ export function Footer() {
           </div>
 
           {/* Services */}
-          <div className="footer-section rounded-[2rem] border border-border/60 bg-white/88 px-5 py-5 shadow-[0_14px_38px_rgba(15,23,42,0.06)]">
+          <div className="px-5 py-5">
             <h3 className="font-semibold mb-5 text-base">Services</h3>
             <ul className="space-y-3 text-sm text-muted-foreground">
               <li>
@@ -159,7 +159,7 @@ export function Footer() {
           </div>
 
           {/* Company */}
-          <div className="footer-section rounded-[2rem] border border-border/60 bg-white/88 px-5 py-5 shadow-[0_14px_38px_rgba(15,23,42,0.06)]">
+          <div className="px-5 py-5">
             <h3 className="font-semibold mb-5 text-base">Company</h3>
             <ul className="space-y-3 text-sm text-muted-foreground">
               <li>
@@ -198,7 +198,7 @@ export function Footer() {
           </div>
 
           {/* Service Areas */}
-          <div className="footer-section rounded-[2rem] border border-border/60 bg-white/88 px-5 py-5 shadow-[0_14px_38px_rgba(15,23,42,0.06)]">
+          <div className="px-5 py-5">
             <h3 className="font-semibold mb-5 text-base">Service Areas</h3>
             <ul className="space-y-3 text-sm text-muted-foreground">
               <li>
diff --git a/components/header.tsx b/components/header.tsx
index 726cb67e..44c89df3 100644
--- a/components/header.tsx
+++ b/components/header.tsx
@@ -162,9 +162,16 @@ export function Header() {
     { label: "Reviews", href: "/reviews" },
     { label: "FAQs", href: "/about/faqs" },
   ]
+  const moreItems = [
+    { label: "Food & Beverage", href: "/food-and-beverage/healthy-options" },
+    { label: "Blog Posts", href: "/blog" },
+    { label: "About Us", href: "/about-us" },
+    { label: "Products", href: "/products" },
+    { label: "Service Areas", href: "/service-areas" },
+  ]
 
   const desktopLinkClassName =
-    "rounded-full px-3 py-2 text-sm font-medium text-foreground transition hover:text-primary focus-visible:outline-none focus-visible:ring-4 focus-visible:ring-primary/15"
+    "inline-flex items-center whitespace-nowrap rounded-full px-2.5 py-2 text-[0.95rem] font-medium text-foreground transition hover:text-primary focus-visible:outline-none focus-visible:ring-4 focus-visible:ring-primary/15 lg:px-3 lg:text-sm"
   const mobileLinkClassName =
     "flex min-h-11 items-center rounded-[1rem] px-4 text-sm font-medium text-foreground transition hover:bg-primary/6 hover:text-primary focus-visible:outline-none focus-visible:ring-4 focus-visible:ring-primary/15"
   const mobileGroupButtonClassName =
@@ -175,7 +182,7 @@ export function Header() {
   return (
     <header className="sticky top-0 z-40 w-full border-b border-border/50 bg-white/92 shadow-[0_10px_35px_rgba(15,23,42,0.06)] backdrop-blur supports-[backdrop-filter]:bg-white/80">
       <div className="mx-auto w-full max-w-[var(--public-shell-max)] px-4 sm:px-5 lg:px-6">
-        <div className="flex h-[var(--header-height)] items-center justify-between gap-3 lg:gap-6">
+        <div className="flex h-[var(--header-height)] items-center justify-between gap-3 md:hidden lg:gap-6">
           {/* Logo */}
           <Link
             href="/"
@@ -192,7 +199,7 @@ export function Header() {
           </Link>
 
           {/* Desktop Navigation */}
-          <nav className="hidden flex-1 items-center justify-center gap-1 md:flex lg:gap-2">
+          <nav className="hidden flex-1 items-center justify-center gap-1 2xl:flex 2xl:gap-2">
             <Link href="/" className={desktopLinkClassName}>
               Home
             </Link>
@@ -371,7 +378,7 @@ export function Header() {
           </nav>
 
           {/* Desktop CTA */}
-          <div className="hidden flex-shrink-0 items-center gap-2 md:flex lg:gap-3">
+          <div className="hidden flex-shrink-0 items-center gap-2 2xl:flex 2xl:gap-3">
             <CartButton
               onClick={() => dispatch({ type: "SET_CART", value: true })}
             />
@@ -393,7 +400,7 @@ export function Header() {
 
           {/* Mobile Menu Button */}
           <button
-            className="inline-flex h-11 w-11 items-center justify-center rounded-full border border-border/60 bg-white text-foreground transition hover:border-primary/35 hover:text-primary focus-visible:outline-none focus-visible:ring-4 focus-visible:ring-primary/15 md:hidden"
+            className="inline-flex h-11 w-11 items-center justify-center rounded-full border border-border/60 bg-white text-foreground transition hover:border-primary/35 hover:text-primary focus-visible:outline-none focus-visible:ring-4 focus-visible:ring-primary/15 2xl:hidden"
             onClick={() => dispatch({ type: "TOGGLE_MENU" })}
             aria-label="Toggle menu"
             aria-expanded={state.isMenuOpen}
@@ -406,6 +413,161 @@ export function Header() {
           </button>
         </div>
 
+        <div className="hidden md:block">
+          <div className="flex min-h-[4.75rem] items-center justify-between gap-4 py-3">
+            <Link
+              href="/"
+              className="flex min-w-0 flex-shrink-0 items-center gap-2 rounded-full"
+            >
+              <Image
+                src="/rmv-logo.png"
+                alt="Rocky Mountain Vending"
+                width={220}
+                height={55}
+                className="h-12 w-auto object-contain lg:h-14"
+                priority
+              />
+            </Link>
+
+            <div className="flex min-w-0 flex-shrink-0 items-center gap-2 lg:gap-3">
+              <CartButton
+                onClick={() => dispatch({ type: "SET_CART", value: true })}
+              />
+              <a
+                href="tel:+14352339668"
+                className="inline-flex min-h-10 items-center gap-2 rounded-full border border-border/60 bg-white px-3 text-sm font-medium text-foreground transition hover:border-primary/35 hover:text-primary lg:px-4"
+              >
+                <Phone className="h-4 w-4 flex-shrink-0" />
+                <span className="hidden xl:inline">(435) 233-9668</span>
+                <span className="xl:hidden">Call</span>
+              </a>
+              <Button
+                onClick={() => dispatch({ type: "SET_MODAL", value: true })}
+                className="h-10 whitespace-nowrap rounded-full bg-primary px-4 text-sm hover:bg-primary/90 lg:px-5"
+                size="lg"
+              >
+                Get Free Machine
+              </Button>
+            </div>
+          </div>
+
+          <div className="flex min-h-[3.5rem] items-center justify-center border-t border-border/45 py-2">
+            <nav className="flex flex-wrap items-center justify-center gap-x-1 gap-y-2 lg:gap-x-2">
+              <Link href="/" className={desktopLinkClassName}>
+                Home
+              </Link>
+
+              <DropdownMenu>
+                <DropdownMenuTrigger
+                  className={cn(
+                    desktopLinkClassName,
+                    "gap-1.5 data-[state=open]:text-primary"
+                  )}
+                >
+                  Who We Serve
+                  <ChevronDown className="h-4 w-4" aria-hidden="true" />
+                </DropdownMenuTrigger>
+                <DropdownMenuContent
+                  align="start"
+                  className={cn("w-56", desktopDropdownClassName)}
+                >
+                  {whoWeServeItems.map((item) => (
+                    <DropdownMenuItem
+                      key={item.href}
+                      asChild
+                      className="rounded-xl px-3 py-2.5"
+                    >
+                      <Link href={item.href}>{item.label}</Link>
+                    </DropdownMenuItem>
+                  ))}
+                </DropdownMenuContent>
+              </DropdownMenu>
+
+              <DropdownMenu>
+                <DropdownMenuTrigger
+                  className={cn(
+                    desktopLinkClassName,
+                    "gap-1.5 data-[state=open]:text-primary"
+                  )}
+                >
+                  Vending Machines
+                  <ChevronDown className="h-4 w-4" aria-hidden="true" />
+                </DropdownMenuTrigger>
+                <DropdownMenuContent
+                  align="start"
+                  className={cn("w-64", desktopDropdownClassName)}
+                >
+                  {vendingMachinesItems.map((item) => (
+                    <DropdownMenuItem
+                      key={item.href}
+                      asChild
+                      className="rounded-xl px-3 py-2.5"
+                    >
+                      <Link href={item.href}>{item.label}</Link>
+                    </DropdownMenuItem>
+                  ))}
+                </DropdownMenuContent>
+              </DropdownMenu>
+
+              <DropdownMenu>
+                <DropdownMenuTrigger
+                  className={cn(
+                    desktopLinkClassName,
+                    "gap-1.5 data-[state=open]:text-primary"
+                  )}
+                >
+                  Services
+                  <ChevronDown className="h-4 w-4" aria-hidden="true" />
+                </DropdownMenuTrigger>
+                <DropdownMenuContent
+                  align="start"
+                  className={cn("w-72", desktopDropdownClassName)}
+                >
+                  {servicesItems.map((item) => (
+                    <DropdownMenuItem
+                      key={item.href}
+                      asChild
+                      className="rounded-xl px-3 py-2.5"
+                    >
+                      <Link href={item.href}>{item.label}</Link>
+                    </DropdownMenuItem>
+                  ))}
+                </DropdownMenuContent>
+              </DropdownMenu>
+
+              <Link href="/contact-us" className={desktopLinkClassName}>
+                Contact Us
+              </Link>
+
+              <DropdownMenu>
+                <DropdownMenuTrigger
+                  className={cn(
+                    desktopLinkClassName,
+                    "gap-1.5 data-[state=open]:text-primary"
+                  )}
+                >
+                  More
+                  <ChevronDown className="h-4 w-4" aria-hidden="true" />
+                </DropdownMenuTrigger>
+                <DropdownMenuContent
+                  align="end"
+                  className={cn("w-56", desktopDropdownClassName)}
+                >
+                  {moreItems.map((item) => (
+                    <DropdownMenuItem
+                      key={item.href}
+                      asChild
+                      className="rounded-xl px-3 py-2.5"
+                    >
+                      <Link href={item.href}>{item.label}</Link>
+                    </DropdownMenuItem>
+                  ))}
+                </DropdownMenuContent>
+              </DropdownMenu>
+            </nav>
+          </div>
+        </div>
+
         {/* Mobile Navigation */}
         {state.isMenuOpen && (
           <nav className="border-t border-border/40 py-5 md:hidden">
diff --git a/components/public-surface.tsx b/components/public-surface.tsx
index d7a1d80e..067a1ec2 100644
--- a/components/public-surface.tsx
+++ b/components/public-surface.tsx
@@ -102,7 +102,7 @@ export function PublicSurface({
   return (
     <Component
       className={cn(
-        "rounded-[var(--public-surface-radius)] border border-border/70 bg-[linear-gradient(180deg,rgba(255,255,255,0.98),rgba(255,251,243,0.96))] p-5 shadow-[var(--public-surface-shadow)] md:p-7",
+        "rounded-[var(--public-surface-radius)] border border-border/65 bg-[linear-gradient(180deg,rgba(255,255,255,0.98),rgba(255,249,240,0.96))] p-5 shadow-[0_20px_52px_rgba(15,23,42,0.075)] md:p-7",
         className
       )}
       {...props}
@@ -120,7 +120,7 @@ export function PublicInset({
   return (
     <div
       className={cn(
-        "rounded-[var(--public-inset-radius)] border border-border/60 bg-white/95 p-4 shadow-[0_10px_28px_rgba(15,23,42,0.06)]",
+        "rounded-[var(--public-inset-radius)] border border-border/55 bg-[linear-gradient(180deg,rgba(255,255,255,0.94),rgba(255,250,244,0.92))] p-4 shadow-[0_12px_30px_rgba(15,23,42,0.055)]",
         className
       )}
       {...props}
@@ -144,14 +144,16 @@ export function PublicSectionHeader({
   className,
 }: PublicSectionHeaderProps) {
   return (
-    <div className={cn("space-y-2", className)}>
+    <div className={cn("space-y-2.5", className)}>
       <p className="text-[0.72rem] font-semibold uppercase tracking-[0.22em] text-primary/80">
         {eyebrow}
       </p>
       <h2 className="text-xl font-semibold tracking-tight text-foreground md:text-[1.375rem]">
         {title}
       </h2>
-      <p className="text-sm leading-6 text-muted-foreground">{description}</p>
+      <p className="max-w-2xl text-sm leading-6 text-muted-foreground">
+        {description}
+      </p>
     </div>
   )
 }
diff --git a/components/request-machine-section.tsx b/components/request-machine-section.tsx
index ae223bc5..1afd1f5a 100644
--- a/components/request-machine-section.tsx
+++ b/components/request-machine-section.tsx
@@ -11,7 +11,7 @@ export function RequestMachineSection() {
     <section id="request-machine" className="bg-background py-16 md:py-24">
       <div className="container mx-auto px-4">
         <div className="grid gap-8 lg:grid-cols-[minmax(0,0.9fr)_minmax(0,1.1fr)] lg:items-start">
-          <PublicSurface className="bg-white p-6 md:p-8 lg:sticky lg:top-28">
+          <PublicSurface className="p-6 md:p-8 lg:sticky lg:top-28">
             <div className="inline-flex items-center gap-2 rounded-full bg-primary/10 px-3 py-1 text-xs font-semibold uppercase tracking-[0.16em] text-primary">
               <Package className="h-4 w-4" />
               Free Placement
@@ -61,7 +61,7 @@ export function RequestMachineSection() {
             </div>
           </PublicSurface>
 
-          <PublicSurface className="bg-white p-5 md:p-7">
+          <PublicSurface className="p-5 md:p-7">
             <RequestMachineForm
               onSubmit={(data) =>
                 console.log("Machine request form submitted:", data)
diff --git a/components/reviews-page.tsx b/components/reviews-page.tsx
index 18b6ef41..371be6a8 100644
--- a/components/reviews-page.tsx
+++ b/components/reviews-page.tsx
@@ -71,7 +71,7 @@ export function ReviewsPage() {
 
           <div className="mt-6">
             <iframe
-              className="lc_reviews_widget min-h-[900px] w-full rounded-[1.5rem] border border-border/60 bg-background"
+              className="lc_reviews_widget min-h-[780px] w-full rounded-[1.5rem] border border-border/60 bg-background"
               src="https://reputationhub.site/reputation/widgets/review_widget/YAoWLgNSid8oG44j9BjG"
               frameBorder="0"
               scrolling="no"
@@ -81,7 +81,7 @@ export function ReviewsPage() {
         </PublicSurface>
       </section>
 
-      <section className="mt-12 grid gap-6 lg:grid-cols-[1.15fr_0.85fr]">
+      <section className="mt-12 grid gap-6 lg:grid-cols-[1.05fr_0.95fr]">
         <PublicSurface>
           <h2 className="text-3xl font-semibold tracking-tight text-balance">
             What businesses usually want to verify before they choose a vendor
@@ -120,21 +120,32 @@ export function ReviewsPage() {
         <PublicSurface className="flex flex-col justify-between">
           <div>
             <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">
-              Next Step
+              Why It Matters
             </p>
             <h2 className="mt-3 text-3xl font-semibold tracking-tight text-balance">
-              Want to see whether your location qualifies?
+              Reviews are usually the last confidence check before someone reaches out.
             </h2>
             <p className="mt-3 text-base leading-relaxed text-muted-foreground">
-              Tell us about your traffic, breakroom, or customer area and
-              we&apos;ll help you decide between free placement, machine sales,
-              or service help.
+              Most businesses are trying to verify the same things: follow-through,
+              communication, and whether the machines stay stocked and working
+              after install. If that sounds like your checklist too, we can help
+              you sort through next steps quickly.
             </p>
           </div>
-          <div className="mt-6 grid gap-4 sm:grid-cols-2">
+          <div className="mt-6 grid gap-4">
+            <PublicInset className="p-5">
+              <p className="text-xs font-semibold uppercase tracking-[0.18em] text-primary/80">
+                Common Questions
+              </p>
+              <ul className="mt-3 space-y-3 text-sm leading-relaxed text-muted-foreground">
+                <li>Does this location qualify for free placement?</li>
+                <li>Can Rocky handle repairs and restocking without extra staff work on our side?</li>
+                <li>Should we ask about placement, machine sales, or direct service help?</li>
+              </ul>
+            </PublicInset>
             <Link
               href="/#request-machine"
-              className="rounded-[1.5rem] border border-border/60 bg-white p-5 text-left transition hover:border-primary/30 hover:text-primary"
+              className="rounded-[1.5rem] border border-border/55 bg-background/70 p-5 text-left transition hover:border-primary/30 hover:text-primary"
             >
               <h3 className="text-lg font-semibold text-foreground">
                 Free Placement
@@ -146,7 +157,7 @@ export function ReviewsPage() {
             </Link>
             <Link
               href="/contact-us#contact-form"
-              className="rounded-[1.5rem] border border-border/60 bg-white p-5 text-left transition hover:border-primary/30 hover:text-primary"
+              className="rounded-[1.5rem] border border-border/55 bg-background/70 p-5 text-left transition hover:border-primary/30 hover:text-primary"
             >
               <h3 className="text-lg font-semibold text-foreground">
                 Service or Sales
@@ -157,6 +168,16 @@ export function ReviewsPage() {
               </p>
             </Link>
           </div>
+          <div className="mt-6 rounded-[1.5rem] border border-primary/12 bg-[linear-gradient(180deg,rgba(41,160,71,0.06),rgba(255,255,255,0.7))] p-5">
+            <p className="text-sm font-semibold text-foreground">
+              Looking for a direct answer?
+            </p>
+            <p className="mt-2 text-sm leading-relaxed text-muted-foreground">
+              Tell us about your location, traffic, and what kind of help you
+              need. We&apos;ll point you toward the right option instead of
+              making you guess between service pages.
+            </p>
+          </div>
         </PublicSurface>
       </section>
     </div>
diff --git a/components/who-we-serve-page.tsx b/components/who-we-serve-page.tsx
index edbe3738..e1ae970e 100644
--- a/components/who-we-serve-page.tsx
+++ b/components/who-we-serve-page.tsx
@@ -4,6 +4,8 @@ import { ReactNode } from "react"
 import { CheckCircle2 } from "lucide-react"
 import { DropdownPageShell } from "@/components/dropdown-page-shell"
 import { PublicInset } from "@/components/public-surface"
+import { Button } from "@/components/ui/button"
+import Link from "next/link"
 
 interface WhoWeServePageProps {
   title: string
@@ -55,6 +57,51 @@ export function WhoWeServePage({
         description ||
         "See how Rocky Mountain Vending adapts machine placement, product mix, and ongoing service to the way this kind of location actually runs."
       }
+      headerContent={
+        <div className="flex flex-col items-center justify-center gap-3 sm:flex-row">
+          <Button asChild size="lg" className="min-h-11 rounded-full px-6">
+            <Link href="/contact-us#contact-form">Talk to Our Team</Link>
+          </Button>
+          <Button
+            asChild
+            size="lg"
+            variant="outline"
+            className="min-h-11 rounded-full px-6"
+          >
+            <Link href="/#request-machine">See If You Qualify</Link>
+          </Button>
+        </div>
+      }
+      contentIntro={
+        <>
+          <PublicInset className="h-full p-5 md:p-6">
+            <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">
+              How We Tailor Service
+            </p>
+            <h2 className="mt-3 text-2xl font-semibold tracking-tight text-balance text-foreground">
+              We shape the setup around the pace of the location.
+            </h2>
+            <ul className="mt-4 space-y-3 text-sm leading-relaxed text-muted-foreground">
+              <li>Machine type and product mix matched to how people actually use the space.</li>
+              <li>Placement recommendations based on traffic flow, break patterns, and visibility.</li>
+              <li>Service cadence adjusted so stocking and support stay consistent without adding staff work.</li>
+            </ul>
+          </PublicInset>
+          <PublicInset className="h-full p-5 md:p-6">
+            <p className="text-xs font-semibold uppercase tracking-[0.2em] text-primary/80">
+              Good Fit Signals
+            </p>
+            <h2 className="mt-3 text-2xl font-semibold tracking-tight text-balance text-foreground">
+              These are usually the reasons businesses reach out first.
+            </h2>
+            <ul className="mt-4 space-y-3 text-sm leading-relaxed text-muted-foreground">
+              <li>Your team or visitors need easier access to drinks, snacks, or convenience items on site.</li>
+              <li>You want a cleaner vending setup without daily oversight falling back on your staff.</li>
+              <li>You need local follow-through when a machine needs restocking, repair, or payment support.</li>
+            </ul>
+          </PublicInset>
+        </>
+      }
       content={
         <div className="text-foreground">{content}</div>
       }